Coghead and BT Partnership

Posted by Jesse Kliza in Business, Collaboration, SaaS

Yesterday, Coghead announced a partnership with BT.

This could be huge for Coghead, depending on the true depth of the partnership.

As mentioned before by Sinclair over at SaaSBlogs, telcos could play a huge role in driving SaaS adoption. Smart SaaS ISV’s should be looking today, to partner with telcos in new and innovative ways.

If SaaS ISV’s think of their applications as the services that they are, telecommunications companies provide the “pipes” that their services are delivered through.

Telcos also have relationships with VARs, IT Service providers, customers and potential customers of ISVs, both through the services they are already delivering to them (internet access, telephone service, etc.), as well as the services that they are delivering to ISV’s customers’ customers (whether at the business or consumer level).

Coghead being a toolkit and environment for developers to build applications with, can now provide additional incentive to would be developers. That incentive being the immediate access to a significant sales and marketing channel via BT. Again, the level of access will depend on the depth of the partnership that BT and Coghead develop.

I’ll be interested to see where they take this partnership.

I expect we will begin see more partnerships like this one, and the Jamcracker XO partnership announced earlier this year.

Thoughts?