Sep 24th 08 Posted by Jesse Kliza

Hidden Value in “Out of Market” Leads

Dealing With “Out of Market” Leads Regardless of how well you target your messaging and pre-qualify your leads, you can always do better.  In addition, you will always get some leads that slip through that are “out of market”, or that are clearly not looking for what you have to offer. What do you do in those cases? I’ve seen a number of approaches. Some just flag the lead... read more

Sep 17th 08 Posted by Jesse Kliza

What do you do, Jesse Kliza?

Chris Brogan posted a question this morning, looking for feedback regarding what people felt new marketers and new media marketing agencies should be doing. As always, Chris’ post and the related comments are well worth the time to read in their entirety. So what do you do Jesse? I’ve thought about what I do, and I think it can be boiled down to this: I help organizations explode the traps of... read more

Sep 7th 08 Posted by Jesse Kliza

Are Titles Hurting Your Company?

Oh wow, you’re the CEO!?  SENIOR Vice President, you must be really important! …YUCK! Titles Influence Actions Think about this. If you automatically attribute certain rights and privileges to a certain “class” of titles, your interactions with those people are artificially influenced right out of the gate. In addition, if you attribute a level of superiority with certain titles... read more

Aug 25th 08 Posted by Jesse Kliza

The Illium Cafe: Lessons in Customer Service and Word of Mouth

Last Thursday I had a meeting with the someone in downtown Troy New York, to talk about the work we’re doing with OurTroy.com. I had just eaten quickly before the meeting and I stopped into the Illium Cafe to pick up a pack of gum, or some mints to help ensure my speaking was well received. I noticed right away that they had none available at the usual spot. I told the ladies behind the counter... read more