Aug 14th 08 Posted by Jesse Kliza

Need a Community Manager? Hire a Good Bartender!

I participated in a webinar earlier today focused on building B-to-B communities. There was a question about how to manage a community, and Jeff Sandquist of Microsoft gave an answer that I really liked. He said that managing a community is like bartending. If you’re a good bartender, you should be a good community manager. Here are some thoughts on why: - Both need to know how to engage... read more

Jul 22nd 08 Posted by Jesse Kliza

Why It’s Time To Hire A Community Manager

I thought this was an excellent quote by Yihong Ding, found in this RWW post about the value of Community Managers: “As we know, most of the Web 2.0 companies are built upon user generated content. Philosophically, User Generated Content is embodied human mind. This embodied mind is generally the fundamental asset for the company. Maintaining a proper community so that users may embody their mind... read more