Customer Service

Aug 25th 08 Posted by Jesse Kliza

The Illium Cafe: Lessons in Customer Service and Word of Mouth

Last Thursday I had a meeting with the someone in downtown Troy New York, to talk about the work we’re doing with OurTroy.com. I had just eaten quickly before the meeting and I stopped into the Illium Cafe to pick up a pack of gum, or some mints to help ensure my speaking was well received. I noticed right away that they had none available at the usual spot. I told the ladies behind the counter... read more

Jul 22nd 08 Posted by Jesse Kliza

Why It’s Time To Hire A Community Manager

I thought this was an excellent quote by Yihong Ding, found in this RWW post about the value of Community Managers: “As we know, most of the Web 2.0 companies are built upon user generated content. Philosophically, User Generated Content is embodied human mind. This embodied mind is generally the fundamental asset for the company. Maintaining a proper community so that users may embody their mind... read more

Jun 2nd 08 Posted by Jesse Kliza

Marketing – Meet a need or don’t bother!

Thinking about doing some marketing? Here are some absolute basics: 1) Meet a need - Make sure that what you’re marketing really meets a genuine need. If you don’t have a product or service that meets a need, you shouldn’t be marketing. You should be finding out why you’re doing what you’re doing. 2) Find the people who’s need you meet – If you meet a genuine... read more

Apr 16th 08 Posted by Jesse Kliza