I’ve written about freshbooks in the past and many of you who I’ve spoken with know that I’m a huge fan of the product in general. It’s one of my favorite applications on the market.

Aside from their product being awesome, I also love the company culture that comes across in their blog and in this great video from standoutjobs.com:

They just do so many things right. Here’s the latest example.

At the recent How Design Conference they actually had a Freshbooks user hand paint and design their exhibit booth on the show floor, while the show was going on. Check it out:

Check out the full details here on the Freshbooks blog.

Great, great stuff guys!  This really blew me away.

Thinking about doing some marketing?

Here are some absolute basics:

1) Meet a need - Make sure that what you’re marketing really meets a genuine need. If you don’t have a product or service that meets a need, you shouldn’t be marketing.  You should be finding out why you’re doing what you’re doing.

2) Find the people who’s need you meet - If you meet a genuine need, find the people who’s need you meet.  Once you meet a few people’s needs, ask them where you can find more people with the same need.  Where can you reach them with your message?

3) Make sure the people with the need you meet know that you meet their need - Tell them how you meet their need. Show them how you meet their need. Better yet, have the other people who’s needs you’ve met tell them and show them how you’ve met their needs.

That’s it.  Simple huh?

Bottom line is - If you don’t meet a need, don’t bother.

Make sure you meet a need, and then make sure that everyone that has that need knows that YOU meet it.

Paul Isakson put together an excellent presentation called “What’s Next in Marketing + Advertising”.

Check it out:

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I’ve seen this great video brought up again in a few places, so I thought I’d republish it here as well.  The more exposure it receives the better.

It’s an excellent parody of the relationship between consumers and old school advertisers.

Don’t be this guy!