Jun 5th 08 Posted by Jesse Kliza

Freshbooks = Awesome!

I’ve written about freshbooks in the past and many of you who I’ve spoken with know that I’m a huge fan of the product in general. It’s one of my favorite applications on the market. Aside from their product being awesome, I also love the company culture that comes across in their blog and in this great video from standoutjobs.com: They just do so many things right. Here’s... read more

Jun 2nd 08 Posted by Jesse Kliza

Marketing – Meet a need or don’t bother!

Thinking about doing some marketing? Here are some absolute basics: 1) Meet a need - Make sure that what you’re marketing really meets a genuine need. If you don’t have a product or service that meets a need, you shouldn’t be marketing.  You should be finding out why you’re doing what you’re doing. 2) Find the people who’s need you meet – If you meet a genuine... read more

Apr 16th 08 Posted by Jesse Kliza

What’s Next in Marketing and Advertising?

Paul Isakson put together an excellent presentation called “What’s Next in Marketing + Advertising”. Check it out: | View | Upload your... read more

Apr 2nd 08 Posted by Jesse Kliza

Advertisers – Don’t be this guy!

I’ve seen this great video brought up again in a few places, so I thought I’d republish it here as well.  The more exposure it receives the better. It’s an excellent parody of the relationship between consumers and old school advertisers. Don’t be this... read more