Sep 24th 08 Posted by Jesse Kliza

Hidden Value in “Out of Market” Leads

Dealing With “Out of Market” Leads Regardless of how well you target your messaging and pre-qualify your leads, you can always do better.  In addition, you will always get some leads that slip through that are “out of market”, or that are clearly not looking for what you have to offer. What do you do in those cases? I’ve seen a number of approaches. Some just flag the lead... read more

Oct 20th 07 Posted by Jesse Kliza

Golden Fox Restaurant: Lessons in Customer Service

Golden Fox Restaurant is a fairly new restaurant located in downtown Troy, NY. Myself and a friend went there to eat the day after its opening, and we both ordered a veal and crab dish. When our dinner arrived, the dish was excellent, though we had expected that there would be actual lumps of crab in the dish, not just a sauce made with crab. When our waiter stopped back to check on us, we asked him if... read more

Aug 30th 07 Posted by Jesse Kliza

SaaS ISVs need to leverage the value of SaaS throughout their organization

Sinclair Schuller posted a great article over at SaaSBlogs entitled: How can a SaaS ISV drive down sales and marketing costs? It’s an excellent post, and well worth the read as a precursor to this post. One of the key assessments that Sinclair makes early on in his post, is the fact that many ISVs are not exploiting the potential of the SaaS delivery method. I totally agree. I think that many ISVs... read more