Metricz | Drive Success

Oct 14th 08 Posted by Jesse Kliza

Freshbooks Announces Quarterly Industry Benchmarks

FreshBooks Industry Benchmarks from FreshBooks on Vimeo. Today Freshbooks announced that they will be publishing aggregate benchmark data on a quarterly basis. They’ve been sending out this data...

Oct 8th 08 Posted by Jesse Kliza

Interview with Dean Isaji of ThinkMentalModels

As someone who’s always been fascinated by the human mind and how we think and make decisions, I was very interested in the concept of multiple mental models, outlined by Charles Munger in Poor...

Sep 24th 08 Posted by Jesse Kliza

Hidden Value in “Out of Market” Leads

Dealing With “Out of Market” Leads Regardless of how well you target your messaging and pre-qualify your leads, you can always do better. In addition, you will always get some leads that...

Sep 17th 08 Posted by Jesse Kliza

What do you do, Jesse Kliza?

Chris Brogan posted a question this morning, looking for feedback regarding what people felt new marketers and new media marketing agencies should be doing. As always, Chris’ post and the related...

Sep 7th 08 Posted by Jesse Kliza

Are Titles Hurting Your Company?

Oh wow, you’re the CEO!? SENIOR Vice President, you must be really important! …YUCK! Titles Influence Actions Think about this. If you automatically attribute certain rights and privileges...

Aug 25th 08 Posted by Jesse Kliza

The Illium Cafe: Lessons in Customer Service and Word of Mouth

Last Thursday I had a meeting with the someone in downtown Troy New York, to talk about the work we’re doing with OurTroy.com. I had just eaten quickly before the meeting and I stopped into the...