Posts Tagged "Freshbooks"

FreshBooks Industry Benchmarks from FreshBooks on Vimeo.

Today Freshbooks announced that they will be publishing aggregate benchmark data on a quarterly basis. They’ve been sending out this data and more to customers for some time now, but now they’re going to publish some of the data to the general public.

Check it out, and if you are a SaaS company, take note and learn from these guys. They get it, and they continue to come up with creative ways to leverage the delivery method.

Great product, great company, great service. I can’t say enough about these guys!

Here are a few additional posts of mine about Freshbooks:

Freshbooks – SaaS Through and Through
Freshbooks = Awesome

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Freshbooks = Awesome!

Posted By on Jun 5, 2008

I’ve written about freshbooks in the past and many of you who I’ve spoken with know that I’m a huge fan of the product in general. It’s one of my favorite applications on the market.

Aside from their product being awesome, I also love the company culture that comes across in their blog and in this great video from

They just do so many things right. Here’s the latest example.

At the recent How Design Conference they actually had a Freshbooks user hand paint and design their exhibit booth on the show floor, while the show was going on. Check it out:

Check out the full details here on the Freshbooks blog.

Great, great stuff guys!  This really blew me away.

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Freshbooks is an awesome application.

It’s an online time tracking and invoicing solution.

I’ve played with it a lot, and used it briefly in the past and I love it. Though I do not have a use for it at the present time, I plan to use it in the future when I do, and I recommend it to anyone that does have a use for it.

Aside from being an excellent application on so many levels, Freshbooks the company is in my opinion a great example of an ISV who has leveraged the SaaS delivery method very well from a business model perspective.

I’ll use some screenshots to explain.

Initial Home Page:

Freshbooks1 Freshbooks1_2

Freshbooks uses the initial homepage upon login to:

1) Post simple announcements

2) Advertise special offers for their own, useful services. (Snail Mail Invoice)

As mentioned in a previous post, this is something that all SaaS ISV’s should do. It should be done in a way that is targeted as well, based on the individual user. I wonder if I actually used snail mail invoices, if that ad would go away for good?

Now don’t get me wrong, there is a fine line between providing relevant unobtrusive announcements and advertising and polluting the application with ads. It has to be done right, and I believe Freshbooks gives us one example of how to do it right.

Refer Freshbooks:

Freshbooks2 Freshbooks3

Freshbooks gives their users a very easy way to refer their product to others, from within the application. Yet they don’t stop there. They also provide incentive AND a way to easily track the referrals you send.



Freshbooks gives their users a way to instantly upgrade their account from inside the application. They also provide access to their FAQ’s and prominently display their phone number on this page as well, to ensure that if someone is even considering upgrading, they have multiple ways to have their questions or concerns addressed right then and there.

Buy Stamps:


Freshbooks gives their users a way to instantly purchase credits for a commonly used add-on service of theirs (Snai-Mail Invoicing), from within the application. They also prominently advertise their offer to allow users to test the service out on themselves for FREE on this same page.

Report Cards in Account Info:

Freshbooks6 Freshbooks7

From the account info section, Freshbooks provides a quarterly report card for their users.

As you can see, this report card provides aggregate benchmarks for some key metrics associated with the application’s purpose and function. It shows the user what their results were as well as what the average results were for the other users in the same profession.

They also provide the user with a score that can then be displayed on their website if they desire, and they ask for feedback as to how they can improve the report card system right on the same page.

Taking it one step further, they actually get feedback from their top performers about their business practices, and share them here on their company blog.

This is one place where Freshbooks REALLY excels, and does one of the things that many of us had talked about last week in the discussion originating over at SaaSBlogs.

They create a way for their users to gain value from each other.

In case you missed it, you can view my detailed post about this here



Last but not least, they ask for feedback at the appropriate time. When someone is logging out, in most cases they have just finished working with the application. This is a prime time to get honest feedback and gain valuable insight regarding how to continue to improve the product, as well as what things users like most about the product.

Bravo Freshbooks…Keep up the excellent work!

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