Thinking about doing some marketing?

Here are some absolute basics:

1) Meet a need - Make sure that what you’re marketing really meets a genuine need. If you don’t have a product or service that meets a need, you shouldn’t be marketing.  You should be finding out why you’re doing what you’re doing.

2) Find the people who’s need you meet - If you meet a genuine need, find the people who’s need you meet.  Once you meet a few people’s needs, ask them where you can find more people with the same need.  Where can you reach them with your message?

3) Make sure the people with the need you meet know that you meet their need - Tell them how you meet their need. Show them how you meet their need. Better yet, have the other people who’s needs you’ve met tell them and show them how you’ve met their needs.

That’s it.  Simple huh?

Bottom line is - If you don’t meet a need, don’t bother.

Make sure you meet a need, and then make sure that everyone that has that need knows that YOU meet it.

Paul Isakson put together an excellent presentation called “What’s Next in Marketing + Advertising”.

Check it out:

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I’ve seen this great video brought up again in a few places, so I thought I’d republish it here as well.  The more exposure it receives the better.

It’s an excellent parody of the relationship between consumers and old school advertisers.

Don’t be this guy!

At the Customer Service is the New Marketing summit yesterday, they handed out this great Customer-Company pact to all attendees:

It’s excellent, and I support it whole heartedly! Definitely check it out.