Sep 24th 08 Posted by Jesse Kliza

Hidden Value in “Out of Market” Leads

Dealing With “Out of Market” Leads Regardless of how well you target your messaging and pre-qualify your leads, you can always do better.  In addition, you will always get some leads that slip through that are “out of market”, or that are clearly not looking for what you have to offer. What do you do in those cases? I’ve seen a number of approaches. Some just flag the lead... read more

Sep 17th 08 Posted by Jesse Kliza

What do you do, Jesse Kliza?

Chris Brogan posted a question this morning, looking for feedback regarding what people felt new marketers and new media marketing agencies should be doing. As always, Chris’ post and the related comments are well worth the time to read in their entirety. So what do you do Jesse? I’ve thought about what I do, and I think it can be boiled down to this: I help organizations explode the traps of... read more

Jun 2nd 08 Posted by Jesse Kliza

Marketing – Meet a need or don’t bother!

Thinking about doing some marketing? Here are some absolute basics: 1) Meet a need - Make sure that what you’re marketing really meets a genuine need. If you don’t have a product or service that meets a need, you shouldn’t be marketing.  You should be finding out why you’re doing what you’re doing. 2) Find the people who’s need you meet – If you meet a genuine... read more

Apr 16th 08 Posted by Jesse Kliza

What’s Next in Marketing and Advertising?

Paul Isakson put together an excellent presentation called “What’s Next in Marketing + Advertising”. Check it out: | View | Upload your... read more