Let me try and explain to you in a nutshell what SaaSGrid is, and why it’s game changing:
SaaSGrid is a true cloud operating system. It’s not a software application, with some plugins. It’s not a virtualization technology. It’s not a full closed stack cloud offering. (Apprenda does not host SaaSGrid)
It’s not like anything else on the market today.
SaaSGrid is the real deal. It is a truly groundbreaking technology offering that allows companies to move their existing .NET based applications to a pure SaaS model, or build new SaaS applications without having to expend any effort on the SaaS specific architecture (ie: multitenancy, scalability, etc) OR the SaaS specific business components that they need to run THEIR business. (ie: billing, metering, provisioning, etc).
Much like the desktop operating system catalyzed a new era of software innovation, SaaSGrid is doing the same thing. By providing a new layer of abstraction that contains all of the mission critical “SaaS DNA” so to speak, software companies can once again focus on writing great software and not having to worry about the intracacies of the delivery method.
If you are an existing .NET ISV, or someone looking to develop a new SaaS offering with any of the .NET languages, you absolutely owe it to yourself to check out SaaSGrid.
Today Freshbooks announced that they will be publishing aggregate benchmark data on a quarterly basis. They’ve been sending out this data and more to customers for some time now, but now they’re going to publish some of the data to the general public.
One of the things I’ve been thinking about more and more lately, is somehow enabling the next generation user experience for business software.
For far too long, business applications have been built for businesses, not for the people in the businesses that use them.
Rather than approaching the design with the goal of enabling the best, most enjoyable experience for the individual, many ISVs have kept their designs inside the box, and focused solely on the needs of the business.
I may be missing something (and I’m sure I’ve not seen nearly everything), but I’ve yet to see an application that really breaks the mold. One that presents data in a totally new way, or enables a totally new experience for the user. Or one that incorporates some level of fun and enjoyment in the mundane tasks of creating service tickets, accounts, invoices, activity notes, meetings…etc.
If we look at sites/apps such as facebook, twitter, youtube and others, the sites that’s user bases have grown virally at an incredible pace, the three words that immediately come to mind are: personal, networked, and addictive
Personal – All of the above sites present information to the user that is personal and important to the individual user. This is similar to dashboards we see in many business apps. However, that is one single place in the application that is personal. Some applications also provide themes, but not to the extent that some of the social networkings sites provide customization of the overall look.
Addictive – Facebook, Twitter, YouTube… they are all addictive. They have something that makes people want to use them. However, that something can be different for different people, but I venture to say that what ever that something is, it is a direct result of those applications leveraging the network of users as the underlying core value of their offering.
Phil Wainewright posted a great post regarding the lack of a mutual fund specializing in investing in SaaS companies.
This is definitely something I would love to see. With companies like Netsuite, and Successfactors teed up to for their IPOs, and others like Constant Contact having recently completed theirs, there are a great number of SaaS companies that together would make a great fund.
It’s an online time tracking and invoicing solution.
I’ve played with it a lot, and used it briefly in the past and I love it. Though I do not have a use for it at the present time, I plan to use it in the future when I do, and I recommend it to anyone that does have a use for it.
Aside from being an excellent application on so many levels, Freshbooks the company is in my opinion a great example of an ISV who has leveraged the SaaS delivery method very well from a business model perspective.
I’ll use some screenshots to explain.
Initial Home Page:
Freshbooks uses the initial homepage upon login to:
1) Post simple announcements
2) Advertise special offers for their own, useful services. (Snail Mail Invoice)
As mentioned in a previous post, this is something that all SaaS ISV’s should do. It should be done in a way that is targeted as well, based on the individual user. I wonder if I actually used snail mail invoices, if that ad would go away for good?
Now don’t get me wrong, there is a fine line between providing relevant unobtrusive announcements and advertising and polluting the application with ads. It has to be done right, and I believe Freshbooks gives us one example of how to do it right.
Freshbooks gives their users a very easy way to refer their product to others, from within the application. Yet they don’t stop there. They also provide incentive AND a way to easily track the referrals you send.
Freshbooks gives their users a way to instantly upgrade their account from inside the application. They also provide access to their FAQ’s and prominently display their phone number on this page as well, to ensure that if someone is even considering upgrading, they have multiple ways to have their questions or concerns addressed right then and there.
Freshbooks gives their users a way to instantly purchase credits for a commonly used add-on service of theirs (Snai-Mail Invoicing), from within the application. They also prominently advertise their offer to allow users to test the service out on themselves for FREE on this same page.
Report Cards in Account Info:
From the account info section, Freshbooks provides a quarterly report card for their users.
As you can see, this report card provides aggregate benchmarks for some key metrics associated with the application’s purpose and function. It shows the user what their results were as well as what the average results were for the other users in the same profession.
They also provide the user with a score that can then be displayed on their website if they desire, and they ask for feedback as to how they can improve the report card system right on the same page.
Taking it one step further, they actually get feedback from their top performers about their business practices, and share them here on their company blog.
This is one place where Freshbooks REALLY excels, and does one of the things that many of us had talked about last week in the discussion originating over at SaaSBlogs.
They create a way for their users to gain value from each other.
In case you missed it, you can view my detailed post about this here
Last but not least, they ask for feedback at the appropriate time. When someone is logging out, in most cases they have just finished working with the application. This is a prime time to get honest feedback and gain valuable insight regarding how to continue to improve the product, as well as what things users like most about the product.
Metricz was started as a way for me (Jesse Kliza) to communicate my thoughts and feelings about business process, strategy, marketing, entrepreneurship, and anything else that may be on my mind related to my professional life. I currently head up marketing at Apprenda – the leader in enterprise platform as a service (PaaS).
Email: jkliza at metricz dot com Phone: 518.229.1723